Makeup Best Sellers

Our best-selling makeup is perfect for everyone, and every makeup look. Double Wear Stay-in-Place Makeup is our best matte foundation for oily skin. Futurist Hydra Rescue Makeup SPF 45 delivers a lightweight, skin-loving feel for a natural makeup look. Pure Color Envy Lipstick is perfect for any occasion. Sumptuous Extreme Mascara is the best mascara for volumizing lashes. Make sure to check out all of our best sellers! Whether you’re looking for natural glam, wedding makeup, summer makeup, and more, we’ve got you covered.

For a simple everyday makeup look, make sure your skin is prepped. Good makeup starts with good skincare. Advanced Night Repair Serum is a great prep step to target skin concerns while delivering a youthful, hydrated glow. Next, apply a lightweight, skin-loving foundation. Futurist Hydra Rescue Makeup SPF 45 delivers buildable coverage with skincare benefits for a fresh complexion. To add some dimension, apply Bronze Goddess Bronzer to the hollows of cheekbones, forehead & jawline. Use the Brow Multi-Tasker to tame and define your eyebrow shape. Top off your look with Sumptuous Extreme Mascara and Pure Color Illuminating Shine Lipstick.

If you’re preparing for a special occasion, reference our Trend Report for top tips and tricks. You can also book a Virtual Consultation for a 1-on-1 free makeup lesson. Learn how to apply eyeshadow, how to apply concealer, bridal makeup, everyday makeup, natural glam, and more.

For fall and winter, we’re loving a full coverage complexion with a pop of rich color on the lips. To achieve this look, we recommend Double Wear Stay-in-Place Makeup paired with Pure Color Whipped Matte Lip Color in a deeper red or berry shade. Be sure to check out our Trend Report for all of our best trends, tips and techniques.

Use our Virtual Try On tool to try on foundation, completely curated looks, or lipstick. You can also use our Foundation Finder to find your foundation match. Want some 1-on-1 attention? Book a Virtual Consultation or try Live Chat.