The world of personal fashion blogs and vlogs has become increasingly crowded as digital channels have given fashionphiles additional platforms to broadcast their style. But few sartorial self-starters have garnered the interest, and influence, of Chriselle Lim.
A wardrobe stylist-turned-Internet phenom, Lim launched her blog, The Chriselle Factor, in 2011 and it quickly became a heavily trafficked Web destination for daily inspiration. After a partnership with YouTube beauty queen Michelle Phan, Lim’s fashion tutorials went viral. Lim’s own YouTube channel boasts nearly half-a-million subscribers, all of whom seek out the 29-year-old for her approachable nature and well-edited lessons on navigating some of fashion’s challenges and trickier trends.
As life gets busier, it’s important to do things more simply, without compromising on beauty or sophistication.
Here, Lim tackles the day-to-night makeup challenge with Estée Lauder director of global makeup artistry Blair Patterson. “As life gets busier, it’s important to do things more simply, without compromising on beauty or sophistication,” the multi-tasking entrepreneur says of her makeup mantra—nothing Patterson and Estée Lauder’s Double Wear Brow Lift Duo, Advanced Night Repair and Envy Lipstick can’t handle. Click above to watch.